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Branding

There is a general perception that “logo design” and "branding" are the same thing. Sometimes these two terms are even used as synonyms. However, although they are closely related and must work togeth…NCAA US Air Force Traditional Wall Clockwall Clock

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Because books are a great source of knowledge and inspiration, we are pleased to share with you our selection of top branding books! The list includes books on strategic branding, but also on the diff…

Brand Extension

In March 2017, Baileys Irish Cream launched a brand extension, Baileys Iced Coffee. 8 Strands of Fishing Line PE Weave Fishing Line Seawater Fishing Multifilament Sea Fishing Lake Bobbin Braided Wire (color 8 Shares 500 Meters, Size 4.5 )With this innovation, the drinks company wishes to tap into the growing popularity of iced coffee. The new product i…

Brand Image

For design and brand consultancy Coley Porter Bell they were challenged by the brand, The Grocer, to come up with a new creative strategy for their fruity cider “Misfits”.Taupe Dune Core gold 10 D(M) US HiTec Mens Vlite Wildfire Low I Waterproof Hiking shoes  Of course to help build the…

Consumers
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Have you ever felt like no one is properly answering your questions about branding? Like branding and marketing websites are posting content that is too generic? We feel you and at The Branding …

Brand Visual Identity

Bruce Irvin NFL Seattle Seahawks Oyo G2S2 MinifigureBased in San Francisco, modern dance facility ODC, made the decision that they needed to create a visual identity which captured the “physical motion, human touch, and warmth of the dancers it works w…

Brand Visual Identity

The Absolut Company are future proofing their business by looking to develop a more sustainable and lucrative brand.GLJ Thickened Rainproof Cloth Rain Shade Cloth Plastic Tarpaulin Waterproof Sunscreen Tarpaulin Canvas Rainproof Tarpaulin Waterproof Cloth Tarpaulin (color Green+Silver, Size 6x12m) Together with Brand Union they embarked on a rebrand strategy to transform them int…

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